Things happened very quickly after I posted this and tweeted about it. I got followed by the proactive folks at British Gas customer relations department. They took up the matter and ensured that an investigation was indeed carried out.
Turns out that, as I suspected, there was a systemic error that meant I was billed when I shouldn't have been. So where telephone calls and emails failed to get me a foot in the door, blogging (macro and micro) kicked the door in. In the end, I got the bill rescinded and also an apology for my troubles. All is well again in the world.
It is an encouraging trend that folks at British Gas are listening to and talking with the groundswell. I think more companies need to be doing so. They also need to ensure that conventional customer service channels are a lot less of a pain to use. A happy customer is a repeat customer.
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